Xbox Series S

BOOT UP MNEMONICS

In February of 2020, Xbox reached out to create a new boot up animation for their Series S console. Like any brand with this much equity, the project brief was to outline the history of the mark while introducing something fresh.

So we did exactly that… tapered strokes outline the nexus’ form implying it’s 3-dimensionality. A single source of light erupts to saturate the logomark with light as the it resolves to an updated (and very flat) lockup.